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Nick Seaver is Associate Professor of Anthropology at Tufts University, where he directs the program in Science, Technology & Society. His research has appeared in venues including in Cultural Anthropology, Cultural Studies, Big Data & Society, and the Journal of the Royal Anthropological Institute. He is the author of Computing Taste: Algorithms and the Makers of Music Recommendation (2022), an ethnographic study of music recommender system developers. His current research examines the rise of attention as a value and virtue in machine learning worlds. (82 words; shorter, longer)